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e Harmony provides its users with advice on dating, relationships, and—of course—plenty of diagnostic quizzes.
Although these online dating sites attract millions of customers and billions of dollars, scientific study reveals that they cannot possibly come through on these promises.
When their expectation doesn’t match reality, they are then more disappointed than they would be if they had met the person earlier on in the relationship.
This process is exacerbated by the tendency that people have to disguise their flaws either by bending the truth or lying outright about their age, their job, their background, or even their marital status.
In a recent comprehensive analysis, Northwestern University psychologist Eli Finkel and collaborators claim that online dating sites not only don’t improve, but may even hurt those seeking happiness in their relationships.
It was natural enough that online dating services would develop and evolve over the past two decades.
As you flip through those profiles, you’re not necessarily pausing and studying each one as carefully as you would a real person.
The growth of social media encourages internet-based connections with the people we know and love and the people we would like to get to know and love.
We are busier than ever at work, our jobs require that we either travel or move to new cities, and as a result, we don’t have the luxury to rely on finding a partner through connections with family or friends.
Their diagnostic tests seem to key in on the fundamental essence of our personalities, ensuring that we’ll be paired with the one person in the world whose fundamental essence will resonate to ours.
They also promise to improve the odds of our finding that person by providing us with access to large numbers of potential romantic partners; more than we would ever meet on our own.